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Restaurant · Brand·2025

Veative Kitchen

Veative Kitchen is a tasting-menu restaurant built around a single chef's obsession with fermentation. It opened with no PR budget and no history — just a vision and a waitlist.

Veative Kitchen — client case study hero
Project Specifications
Client
Veative Kitchen
Industry
Hospitality / F&B
Timeline
6 weeks
Our Role
Brand Design, Web Development, Local SEO
Technology Stack
Next.jsFramer MotionSanityVercelGoogle Business API
The Client Challenge

New chef-led concept needed a launch site that felt like the room itself.

ArtX Engineering & Solution

Cinematic hero, one-page booking flow, and local SEO scaffolding tied to Google Business.

Measurable Results & Metrics

Booked out 6 weeks pre-opening · #1 for target cuisine terms.

In-Depth Case Study Analysis

Our job was to create the digital equivalent of the dining room: tactile, atmospheric, unhurried. We built a cinematic site with a seamless reservation flow, structured data for Google's rich results and a local SEO strategy that targeted hyper-specific cuisine terms months before opening.

Execution Blueprint

How we architected & delivered it.

Phase Research

Hospitality Benchmarking

Analysed 20 top hospitality sites across Europe and Asia for booking flow friction and visual conventions.

Phase Design

Cinematic Art Direction

Directed a brand photo shoot, built a dark-mode-first design system with grain textures and editorial typography.

Phase Build

Reservation Flow

Single-page booking flow with real-time availability. Zero friction between intent and confirmed reservation.

Phase Scale

Local SEO & Google Business

Structured data for restaurant schema, Google Business optimisation and a content brief targeting 40 long-tail queries.

Visual Deliverables & Interface Artifacts

Production Artifacts

Veative Kitchen homepage
Menu presentation page
Reservation experience on mobile

We opened fully booked. I genuinely believe the site was half the reason. People came in saying they found us because of the website.

SM
Soren Madsen
Head Chef & Owner, Veative Kitchen
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